OnlineBachelorsDegree.Guide

Find The Best Online Marketing Degree Programs in 2025

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Your trusted source for discovering the best online marketing education opportunities across the United States.

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Detailed program information, including degree types, online availability, and graduation rates

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Specialized rankings focused on Marketing Online Bachelor Degree Program across the United States

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Top Online Marketing Programs

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Explore our rankings of the top online marketing programs available. These schools have been selected based on program quality, affordability, and student outcomes.

#1

Penn State World Campus

Bachelor of Science in Marketing

Contact school for tuition information
4 years
Online

Key Highlights

  • The Penn State World Campus Bachelor of Science in Marketing is accredited by AACSB.
  • The program applies consumer behavior science to market research and strategy.
  • Students will develop a fully integrated strategic marketing plan in a capstone project.
  • The curriculum covers areas like retailing, advertising, e-commerce, and marketing management.
  • Skills gained include digital advertising, social media management, and e-commerce marketing techniques.
  • Coursework includes Financial and Managerial Accounting, International Business and Society, and Business Strategy.
  • The program covers business strategy, supply chain, and finance.

Program Description

The Bachelor of Science in Marketing program at Penn State World Campus is an AACSB-accredited online degree that focuses on applying consumer behavior science to market research and strategy. The curriculum blends traditional marketing principles with innovative industry methods, covering areas like retailing, advertising, e-commerce, and marketing management. Students will also gain knowledge in business strategy, supply chain, and finance, culminating in a capstone project where they develop a fully integrated strategic marketing plan.

Program Features

  • Accreditation: AACSB
  • Transfer Credits: Accepted
  • Prerequisites: ACCTG 211, ECON 102, ENGL 015, ENGL 030, FIN 301, MATH 110, MATH 140, MGMT 301, MKTG 301, SCM 200, STAT 200, High School Diploma

Skills You'll Gain

Marketing strategy, Market research, Consumer behavior analysis, Digital advertising, Social media management, Sales management, Global marketing, E-commerce marketing techniques, Advertising and sales promotion, Services marketing

Tuition & Costs

  • Additional Cost Information:

    Tuition Rates for Fall 2024 – Summer 2025:

    For students with 59 or fewer credits:

    • 11 or fewer credits: $632 per credit
    • 12–19 credits: $7,678 per semester

    For students with 60 or more credits:

    • 11 or fewer credits: $678 per credit
    • 12–19 credits: $8,288 per semester

Sample Courses

ACCTG 211 Financial and Managerial Accounting for Decision-Making, BA 364Y International Business and Society, BA 462 Business Strategy, ECON 102 Introductory Microeconomic Analysis and Policy, ECON 104 Introductory Macroeconomic Analysis and Policy...

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#2

Rutgers Business School

Bachelor of Science in Marketing

Contact school for tuition information
4 years
Online

Key Highlights

  • The program is designed to address the growing demand for marketing professionals.
  • Students gain skills in marketing analytics, marketing research, and digital marketing.
  • The curriculum includes courses in Retail Marketing, New Product Planning, and International Marketing.
  • Rutgers Business School is AACSB-accredited.
  • The program prepares students for the job market in the NY, NJ, and CT tri-state area.

Program Description

The Rutgers Business School-Newark offers a fully online Bachelor of Science in Marketing designed to address the growing demand for marketing professionals. The program equips students with skills applicable to diverse marketing roles, fostering collaboration with other business functions. It offers a high-quality, affordable education, preparing students for the job market in the NY, NJ, and CT tri-state area. The curriculum covers both traditional and modern marketing aspects, providing a solid foundation in the field.

Program Features

  • Accreditation: AACSB
  • Transfer Credits: Accepted

Skills You'll Gain

Marketing analytics, Marketing research, Digital marketing, Consumer behavior, Brand management, Advertising, Sales Management, Market Research

Tuition & Costs

  • Additional Cost Information:

    As of Fall 2024:

    • Online program students pay a flat rate, regardless of residency (in or out of New Jersey).
    • Online students do not pay the same student and school fees as on-campus students.

Sample Courses

Consumer Behavior, Marketing Research, Marketing Strategy, Advertising, Retail Marketing...

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#3

Arizona State University

Marketing, BS

$11,308 in-state tuition per year
4 years
Online

Key Highlights

  • The Arizona State University Marketing, BS program provides students with a consumer behavior understanding.
  • Students develop skills in advertising, branding, market research, and social media marketing.
  • Students gain skills in pricing strategies, promotion techniques, and selling.
  • Coursework explores areas such as professional sales, relationship management, and sports business.
  • The program is taught by nationally ranked faculty.
  • The program is accredited by the Higher Learning Commission.

Program Description

The Bachelor of Science in Marketing program provides students with a comprehensive understanding of consumer behavior and the essential role of marketing within organizations. Students develop valuable marketing skills, gaining a competitive edge for their future careers. The program is taught by nationally ranked faculty and offers opportunities for students to engage with the department and business partners. Students can explore distinctive coursework in areas such as professional sales, relationship management, and sports business.

Program Features

  • Accreditation: Higher Learning Commission
  • Transfer Credits: Accepted

Skills You'll Gain

Advertising, Branding, Buyer Behavior, Consumer Behavior understanding, Market Research, Merchandising, Pricing strategies, Promotion techniques, Retail Marketing, Selling skills, Strategic thinking, Sales skills, Social media marketing

Tuition & Costs

  • In-State Tuition: $11,308/year
  • Out-of-State Tuition: $31,450/year

Contact Information

Visit Program Website

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