Best Online Marketing Degree Programs in Alabama
Below are the top-ranked Online Marketing programs in Alabama, ranked according to quality, accreditation, cost, and other important factors.
The University of West Alabama
Bachelor of Arts/Bachelor of Science in Integrated Marketing Communications
Key Highlights
- The program offers optional tracks in Graphic Design, Multidimensional Interior Design, and Sports Communication.
- Students gain hands-on experience in graphic design, photography, web design, and social media.
- Skills gained include news writing, marketing theory, media law, and video production.
- Graduates may be prepared for roles in public relations, broadcasting/video production, interior design, website design, sales, advertising, radio, photography, marketing, and journalism.
- Courses include Creative Photography, Graphic Design I, Web Design, and Video Production.
- The program includes the course Media Ethics and Law.
- The University of West Alabama is accredited by SACSASI.
Program Description
The online Bachelor of Arts/Bachelor of Science in Integrated Marketing Communications at the University of West Alabama provides a comprehensive foundation in communication and multimedia. Students gain hands-on experience in graphic design, photography, web design, social media, news writing, and social science. The program also covers marketing theory and media law. Optional tracks are available in Graphic Design, Multidimensional Interior Design, or Sports Communication. The degree is designed for individuals seeking roles in public relations, broadcasting/video production, interior design, website design, sales, advertising, radio, photography, marketing, and journalism.
Program Features
- Accreditation: SACSASI
- Concentrations: Graphic Design, Multidimensional Interior Design, Sports Communication
- Transfer Credits: Accepted
Skills You'll Gain
Graphic design, Photography, Web design, Social media management, News writing, Marketing theory, Media law, Video production, Writing for mass media
Tuition & Costs
- Cost Per Credit: $325
- Additional Cost Information:A $60 technology fee is charged each semester.
Sample Courses
IMC 200 Introduction to Mass Communication, IMC 219 News Practicum, IMC 259 Publishing Practicum, IMC 240 Creative Photography, IMC 279 Studio Practicum...
The University of Alabama at Birmingham
Bachelor of Science in Marketing
Key Highlights
- The program equips students with analytical and communication skills.
- Students gain skills in market research, advertising sales, public relations, and brand management.
- Specializations are available in Digital Marketing, Marketing Analytics, Marketing Management, and Retail Marketing Management.
- Experiential learning is a graduation requirement.
- Students can develop social media strategy and product development skills.
- The Collat Career Center provides career coaching and employer connections.
Program Description
The Bachelor of Science in Marketing program at UAB equips students with analytical and communication skills essential for various industries. The curriculum focuses on consumer relations, communication strategies, and stakeholder engagement. It offers specializations such as Digital Marketing, Marketing Analytics, Marketing Management, and Retail Marketing Management. Experiential learning is a graduation requirement, and students benefit from the Collat Career Center's resources, including career coaching and employer connections.
Program Features
- Concentrations: Digital Marketing, Marketing Analytics, Marketing Management, Retail Marketing Management
- Transfer Credits: Accepted
Skills You'll Gain
Market research, Advertising sales, Public relations, Brand management, Marketing management, Social media strategy, Product development, Communication, Analytical skills
Tuition & Costs
Sample Courses
Social media marketing, Digital marketing, Integrative marketing communications