We've compiled the most up-to-date information on these fully or mostly online Online Marketing degree programs across the U.S. This data is accurate as of March 19, 2025. We carefully reviewed quality, affordability, and student outcomes to bring you the best options. Explore our updated rankings below to find the program that's right for you.
The Bachelor of Science in Marketing program at Penn State World Campus is an AACSB-accredited online degree that focuses on applying consumer behavior science to market research and strategy. The curriculum blends traditional marketing principles with innovative industry methods, covering areas like retailing, advertising, e-commerce, and marketing management. Students will also gain knowledge in business strategy, supply chain, and finance, culminating in a capstone project where they develop a fully integrated strategic marketing plan.
Marketing strategy, Market research, Consumer behavior analysis, Digital advertising, Social media management, Sales management, Global marketing, E-commerce marketing techniques, Advertising and sales promotion, Services marketing
Tuition Rates for Fall 2024 – Summer 2025:
For students with 59 or fewer credits:
For students with 60 or more credits:
ACCTG 211 Financial and Managerial Accounting for Decision-Making, BA 364Y International Business and Society, BA 462 Business Strategy, ECON 102 Introductory Microeconomic Analysis and Policy, ECON 104 Introductory Macroeconomic Analysis and Policy...
The Rutgers Business School-Newark offers a fully online Bachelor of Science in Marketing designed to address the growing demand for marketing professionals. The program equips students with skills applicable to diverse marketing roles, fostering collaboration with other business functions. It offers a high-quality, affordable education, preparing students for the job market in the NY, NJ, and CT tri-state area. The curriculum covers both traditional and modern marketing aspects, providing a solid foundation in the field.
Marketing analytics, Marketing research, Digital marketing, Consumer behavior, Brand management, Advertising, Sales Management, Market Research
As of Fall 2024:
Consumer Behavior, Marketing Research, Marketing Strategy, Advertising, Retail Marketing...
The Bachelor of Science in Marketing program provides students with a comprehensive understanding of consumer behavior and the essential role of marketing within organizations. Students develop valuable marketing skills, gaining a competitive edge for their future careers. The program is taught by nationally ranked faculty and offers opportunities for students to engage with the department and business partners. Students can explore distinctive coursework in areas such as professional sales, relationship management, and sports business.
Advertising, Branding, Buyer Behavior, Consumer Behavior understanding, Market Research, Merchandising, Pricing strategies, Promotion techniques, Retail Marketing, Selling skills, Strategic thinking, Sales skills, Social media marketing
The Bachelor of Business Administration (BBA) in Marketing at Temple University's Fox School of Business prepares students for diverse marketing careers. The curriculum emphasizes experiential learning, covering advertising, communications, digital media, customer data analytics, market research, sales, and strategy. Students can specialize in areas like Consumer Insights, Digital Marketing, Retailing, and Sales Force Effectiveness. The program integrates theory with real-world applications through cases, simulations, and projects with business and government organizations. Internships with regional and international businesses further enhance career development.
Advertising, Communications, Digital Media, Customer Data Analytics, Market Research, Sales, Strategy, Consumer Behavior
Tuition Costs (per year):
Consumer and Buyer Behavior, Customer Data Analytics, International Marketing, Marketing Research, Marketing Strategy...
The online Bachelor of Science in Marketing program at Abilene Christian University is designed to equip students with the skills to understand consumer behavior, build brand awareness, and drive success in the global marketplace. The program blends general business competencies with data analysis, communication, and brand management, and allows students to customize their degree with concentrations in General Marketing or Analytics. It focuses on key marketing principles, strategies, and the use of digital technologies.
Brand management, Data analysis, Communication, Campaign development, Market research, Digital marketing
Principles of Marketing, Consumer Behavior, Innovation, Digital Marketing, Accounting and Financial Analysis...
The online Bachelor of Science in Business Administration in Marketing at the University of Arkansas prepares students for careers involving product planning, distribution, promotion, and pricing strategies. The program explores insights into consumer behavior, marketing research, and strategic marketing while providing a broad overview of marketing functions within organizations. Students will develop valuable skills related to marketing products, business analysis, strategic problem-solving, and presenting information in professional settings. The program offers flexibility with courses available in traditional 15-week semesters and accelerated 5-week sessions during the summer.
Communication, Critical Thinking, Marketing Concepts Application, Business Analysis, Strategic Problem-Solving, Professional Presentations, Empathy for Customers
Tuition and fees per credit hour reflect fall 2024 rates for students studying completely online. Students in online programs who take an on-campus course will pay on-campus fees (mandatory and college fees) only for that on-campus course.
Online Fees per Credit Hour:
| Fee | Cost |
|---|---|
| Library | $4.68 |
| Network & Data Systems | $13.10 |
| Off-Campus | $30.00 |
| Online Facilities | $2.00 |
Accounting Principles, Accounting Principles II, Business Foundations, Public Speaking, Principles of Macroeconomics...
The University of Memphis, within the Fogelman College of Business & Economics, offers an online Bachelor of Business Administration with a major in Marketing. The program equips students with essential skills and knowledge in product development, pricing strategies, consumer research, and the promotion of goods and services. Students gain a thorough understanding of marketing principles, market research methodologies, consumer behavior trends, sales techniques, marketing strategy development, advertising management, supply chain dynamics, and digital marketing strategies, including social media marketing.
Product development, Pricing strategies, Consumer research, Promotion, Market research methodologies, Consumer behavior analysis, Sales techniques, Marketing strategy development, Advertising management, Supply chain management, Digital marketing, Social media marketing
Product Development, Pricing Strategies, Consumer Research, Promotion of Goods and Services, Marketing Principles...
The Marketing BS Online program at UMass Dartmouth provides a solid foundation in marketing fundamentals, covering all phases of marketing and distributing products and services in the global economy. The program focuses on understanding consumers and acquiring information for decision-making. Students learn to identify potential markets, develop marketing and pricing strategies, estimate demand, integrate e-commerce and social media, conduct marketing research, lead marketing communications, and perform statistical analyses. Graduates are prepared for careers as marketing directors, public relations and advertising managers, research analysts, and sales managers.
Market identification, Marketing strategy development, Pricing strategy development, Demand estimation, E-commerce integration, Social media integration, Marketing research, Marketing communications, Statistical analysis
Business-To-Business Marketing, Product Strategy, Consumer Behavior, Integrated Marketing Communication, Marketing Intelligence and Information Technology...
The Bachelor of Science in Business Administration (BSBA) with a major in Marketing at the University of Central Missouri (UCM) offers students the flexibility to study in person or online. The program is designed to provide students with the education and hands-on experience needed to succeed in the marketing field. The curriculum covers a broad range of business facets before focusing on marketing principles and strategies. Students have the opportunity to specialize further through field-specific electives and can gain professional certifications. UCM's Harmon College of Business and Professional Studies is AACSB-accredited, ensuring a high-quality education.
Advertising, Brand management, Digital marketing, Professional sales, Retail management, Social media marketing, Sports marketing
Digital Marketing, Consumer Behavior, Sports Marketing, Professional sales course
The online Bachelor of Business Administration in Marketing program at UMass Amherst's Isenberg School of Management is designed for students seeking to advance their careers or make a career change. The curriculum covers various aspects of marketing, including retail marketing, consumer behavior, communications, sales and distribution strategy, and digital marketing. Students will learn how to communicate with an audience, understand consumer behavior, and effectively sell and price products.
Product Development, Market Research, Advertising, Copywriting, Digital Media, Communication, Consumer Behavior Analysis, Sales Strategies, Pricing Strategies
Corporate Finance, Marketing Fundamentals, Operations Management, Accounting, Management Communications...
The Bachelor of Science in Marketing program at Post University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and tactics applicable to both traditional and digital environments. The curriculum covers key areas such as consumer behavior, market research, advertising, brand development, and marketing plan development. Students have the opportunity to tailor their degree with concentrations in areas like digital marketing, integrated marketing communications, international marketing, market research & analysis, sales management, and sport marketing. The program is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Marketing strategy, Marketing management, Marketing research, Communication, Digital marketing, Brand management, Strategic communications
Marketing Strategy, Marketing Management, Marketing Research, Business Ethics, Communication...
The online Bachelor of Science in Business Administration with a major in Marketing at Northern Kentucky University prepares students for various in-demand marketing roles. The program emphasizes the development of analytical, financial, communication, and problem-solving skills necessary for success in the fast-paced marketing world. Students will learn to design, manage, and coordinate effective marketing and promotion programs in the digital age, with a focus on understanding consumer behavior and strategic decision-making. The curriculum is designed to be completed while working, featuring 100% online coursework.
Marketing strategy, Digital marketing, Consumer behavior analysis, Communication, Problem-solving, Ethical business practices, Data analysis
ACC 200: Principles of Accounting I – Financial, ACC 200L: Financial Accounting Lab, ACC 201: Principles of Accounting II – Managerial, BIS 300: Management Information Systems, BIS 380: Quantitative Analysis with Excel...
Arizona State University's online Bachelor of Science in Marketing program prepares students for dynamic careers in areas like consumer behavior, analysis, advertising, and market strategy. The program focuses on developing marketing and business-related competencies, including resource management, customer engagement, innovation support, and understanding consumer behavior. Graduates will be equipped to work in various marketing roles across diverse organizations, including for-profit businesses, nonprofits, and government departments.
Advertising and promotion management, Market analysis, Marketing strategy, Pricing, Product and service development, Critical thinking, Effective communication, Personal sales, Sales management
Consumer Goods, Marketing in the Global Economy
The 100% online Bachelor of Science in Marketing program at Northwest Missouri State University is designed to provide students with essential knowledge and skills to help businesses thrive. The program focuses on strategic thinking, creating relevancy, and delivering measurable results for marketing initiatives. Students gain a foundation in business areas such as accounting, economics, and management, and apply learning through real-world projects, including client-based research using IBM SPSS Statistics software. The curriculum is influenced by the Professional Advisory Board, ensuring that students acquire the skills needed in today's job market.
Develop sales pitches, Perform market research, Analyze risks and opportunities, Create budgets and forecasts, Calculate ROI, Communicate effectively, Collaborate effectively, Plan, Lead, Analyze, Problem-solve
University Seminar, Computers and Information Technology, Promotion, Consumer Behavior, Sales & Sales Force Management...
The University of Cincinnati's online Bachelor of Business Administration in Marketing, offered through the Carl H. Lindner College of Business, provides a comprehensive understanding of marketing principles and practices. The program equips students with the skills necessary to effectively deliver products and services while focusing on customer satisfaction through strategic messaging and research. Students can study at their convenience from any location.
Marketing Research, Strategic Messaging, Product Delivery, Customer Satisfaction Strategies
Principles of Marketing, Consumer Behavior, Marketing Research, Integrated Marketing Communications, Digital Marketing...
The online Bachelor of Science in Marketing with a concentration in International Business at LSU Shreveport is designed to provide students with a convenient and flexible pathway to earn their degree. The program emphasizes valuable insights into the international business world and its relation to marketing principles in a global environment. Graduates will be equipped with in-demand skills to give them a competitive edge in various marketing careers.
Consumer Analysis, Marketing Management, Marketing Research, International Business Knowledge, Understanding of trade, understanding of international payments, understanding of foreign exchange rates
Total Costs:
Introductory Financial Accounting, Introductory Managerial Accounting, Legal Environment of Business, Managerial Finance, Business Statistics...
The online Bachelor's degree in Marketing at Linfield University, offered through the School of Business, combines business education with hands-on learning. The curriculum covers market research, sales development strategy, advertising, public relations, and social media. Students can choose between a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) in Marketing, with the B.A. requiring a foreign language and the B.S. including additional STEM-focused courses. The program includes an internship to apply learned knowledge and gain experience.
Written Communication, Verbal Communication, Strategic Thinking, Problem-Solving, Market Research, Sales Development, Advertising, Public Relations, Social Media Marketing, Data Analysis
Economics, Statistics, Finite Mathematics, Business Law, Financial Management...
The Bachelor of Science in Marketing with a concentration in Digital Marketing at UNC Greensboro is designed to equip students with the skills needed to excel in today's digital landscape. The program covers essential topics such as social media marketing, digital marketing analytics, consumer behavior, and marketing management. Students will gain expertise in areas like SEO, SEM, web analytics, A/B testing, and email marketing. The program is offered fully online, providing maximum flexibility for students.
Social media campaign management, Digital marketing, Content management, Digital advertising, Communication management, Marketing strategy, Social media strategy, Public relations, Brand management, Analytics
Social Media Marketing, Digital Marketing Analytics, Consumer Behavior, Marketing Management, Buyer Behavior...
The Florida International University Online Bachelor of Business Administration with a concentration in marketing prepares students for careers in retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. The program provides a foundation in marketing principles and strategy, consumer behavior, sales, research, and presentation skills.
Marketing principles, Strategy development, Consumer behavior analysis, Sales techniques, Marketing research, Presentation skills, Creative thinking, Critical thinking
The online Bachelor of Science in Digital Marketing & Social Media degree at Johnson & Wales University prepares students to plan comprehensive social strategies, including SEO, content marketing, digital advertising and generative AI. Students will learn to analyze sophisticated data and provide data-driven solutions for the management of content in social media and online marketing campaigns, establishing new digital branding and advancing current brands.
Data analysis, Digital marketing strategy, Social media management, Content creation, SEO, Digital advertising
Influencer Marketing, Content Creation and Generative AI, Integrated Search Engine Marketing Campaigns, Market Research and Consumer Insights, Foundations of Web Design...
Regent University's Bachelor of Science in Marketing program is designed to build knowledge in advertising and promotions, consumer behavior, market research, and social media marketing, taught by distinguished faculty from a Christian worldview. The program equips students with the skills to analyze data, make strategic decisions, and communicate effectively in the marketing field.
Communication campaigns, Media strategies, Selling strategies, Creative development, Data analysis, Strategic marketing decisions, Social media marketing
On-Campus Tuition:
ACCT 205 Introduction to Accounting, BUSN 240 Marketing Principles, BUSN 320 Financial Management, BUSN 370 Business Law, BUSN 460 International Business...
The online Bachelor of Science in Marketing program at Southern New Hampshire University is designed to provide students with a comprehensive understanding of brand awareness, communications, consumer behavior, market research, professional sales, and digital marketing. The curriculum includes a core business component and allows for specialization through concentrations in Digital Marketing or Social Media Marketing. Students have the option to gain real-world experience through experiential learning courses or internships, preparing them for a variety of marketing careers.
Data analysis, Marketing strategy development, Marketing plan creation, Effective communication, Collaboration
Digital Marketing, Professional Selling, Marketing Research, Consumer Behavior, Strategic Brand Management...
The Online Bachelor of Arts in Marketing program at American Public University (APU) provides students with knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution. The curriculum covers sales promotion, e-commerce, pricing strategy, advertising, and public relations. Students will also study fundamental areas of business, such as supervision, law and ethics, accounting, and finance. They will learn creative problem-solving and how to spot market trends to drive business growth, culminating in the creation of a corporate marketing plan.
Marketing strategy, Market research, Business development, Digital marketing, Strategic planning, Data analysis, Communication, Problem-solving, Financial management
Military Rate:
ACCT105 Accounting for Non Accounting Majors, BUSN100 Basics of Business, BUSN235 Personal Finance, BUSN311 Law and Ethics in the Business Environment, FINC300 Foundations of Financial Management...
The online Marketing B.A. or B.S. program at Oregon State University immerses students in the science of consumers, products, and communication. It equips them with expertise in market research, consumer behavior, technical marketing skills, and leadership training. Students will learn how to develop and implement forward-thinking business strategies, making them valuable assets to various organizations.
Consumer insights, Marketing and digital communications, Marketing management, Professional sales, Marketing strategy, Qualitative research, Customer relationship management
California Baptist University's online Bachelor of Arts in Marketing prepares students for various fields within the marketing profession. The program provides a foundation in core business and professional competencies in addition to an advanced marketing curriculum, enabling graduates to evaluate market trends, identify consumer needs, develop pricing strategies, and promote products and services.
Market trend evaluation, Consumer needs identification, Pricing strategy development, Product and service promotion, Integrated marketing communications, Consumer behavior analysis, Marketing strategy implementation, International marketing, Retailing and merchandising
Integrated Marketing Communications, Consumer Behavior, Principles of Marketing
Colorado State University Global's online Bachelor of Science in Marketing program prepares students for leadership roles in marketing and organizational strategy. The curriculum, designed and taught by industry professionals, covers advertising campaigns, public relations, contract negotiation, and market research. With hands-on courses in digital marketing, marketing strategy, and product and brand management, the program aims to equip students for success in various settings, including major media outlets and boutique agencies.
Design and implement marketing strategies, Conduct market research, Analyze marketing influences, Evaluate web-based marketing technologies, Understand consumer behavior, Develop promotional strategies, Manage public relations, Sales techniques, Market research methodologies, Utilize marketing mediums and channels
ORG300 - Applying Leadership Principles, MKG310 - Introduction to Marketing, MKG330 - Consumer Behavior, MKG340 - Product and Brand Management, MKG350 - Integrated Marketing...
The University of North Dakota's Bachelor of Business Administration in Marketing (B.B.A.) program equips students with a comprehensive understanding of marketing principles and practices. It covers areas such as professional branding, marketing strategy, consumer behavior, digital marketing, and integrated marketing communications. Students engage in practical exercises, develop marketing plans, and conduct market feasibility audits. The program emphasizes personalized guidance from academic advisors and provides opportunities for internships and mentorships with industry professionals. This program is available both on-campus and online.
Strategic market planning, Consumer behavior analysis, Analytics interpretation, Communication, Creativity, Problem-solving, Adaptability, Data analysis, Digital marketing, Advertising, Business administration
Consumer Behavior, Integrated Marketing Communications, Brand and Product Management, Marketing Research, Cooperative Education in Marketing...
The Online Bachelor's in Marketing program at UW-Whitewater focuses on building relationships between businesses and consumers. Students learn about various aspects of marketing including research, analysis, design, pricing, promotion, distribution, and strategy. The program offers an opportunity to specialize in digital marketing and artificial intelligence. It is designed to accommodate students' schedules with flexible learning options and access to support services such as academic advising and career services.
Research, Analysis, Pricing, Promotion, Distribution, Strategy, Digital Marketing, Relationship Building
The Digital Marketing Bachelor of Science program prepares students for the dynamic digital marketing industry by covering marketing principles, emerging technologies, and digital entrepreneurship. Students learn to create marketing strategies for products or services, develop and cultivate brands, and navigate the digital landscape. The curriculum includes search engine optimization, content strategy, campaign development, display advertising, statistics, physical science, cultural studies, and career preparation.
Marketing strategy development, brand cultivation, search engine optimization, content strategy, campaign development, digital analytics, reporting, social media marketing, web design
Creative Presentation, Psychology of Play, Video-Sharing Platforms, English Composition I, Introduction to Marketing...
The online Bachelor of Science in Business with a major in Marketing and Digital Strategies at The American Women’s College equips students with the skills to create, manage, and analyze digital marketing strategies and campaigns. The program emphasizes the use of digital marketing tools, building brands online, and delivering optimized web experiences. Students gain experience with landing pages, marketing automation, and can earn Google certifications. The curriculum builds on a core business foundation with a focus on the current digital marketing landscape, offering expert instruction and leadership training from industry professionals.
Social media campaign development, Digital media tool management, Online branding management, Online marketing research
ACC 100 Introduction to Financial Accounting, BUS 120 Business in Society, BUS 245 Social Media for Business, BUS 260 Integrated Marketing Communication, BUS 308 Communicating in Business...
Florida Atlantic University's Online BBA program in Marketing prepares students for various marketing positions across industries. It focuses on developing technical skills in advertising, personal selling, lead generation, digital marketing, business analytics, and competitive intelligence. Students learn to create content for social media, develop pricing strategies, analyze website KPIs, and gather consumer feedback.
Social media management, Digital marketing campaigns, Pricing strategies, Promotional strategies, Website KPI analysis, Consumer feedback collection, Market research, Consumer behavior analysis
Advertising, Personal Selling and Negotiation, Lead Generation, Promotional Management, Digital Marketing...
Kean University's Bachelor of Science in Marketing program provides a strong foundation in all aspects of marketing, including consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. Students learn to create marketing campaigns from concept to implementation and have opportunities for internships in New Jersey and New York City. The program is available both in-person and online, offering flexibility for students. Graduates are prepared for careers in brand management, market research, advertising, and digital marketing.
Consumer behavior analysis, Market research, Data analytics, Campaign development, Strategic planning, Problem-solving, Critical-thinking, Digital marketing, Social media marketing
Consumer behavior, Marketing research, Marketing analytics, Sales management, Integrated marketing campaigns...
The online Bachelor's degree in Marketing and Communication at Champlain College is designed for working professionals. It equips students with a versatile and interdisciplinary skill set, making them adaptable in various business settings. The curriculum covers foundational search engine optimization tactics, public relations, digital marketing, and emerging technologies. Students also have the opportunity to earn digital marketing certifications, including the HubSpot Inbound Marketing Certification. The program emphasizes tailoring education to individual interests, whether in public relations, SEO, digital marketing, or AI.
Campaign Design, Marketing Strategy Analysis, Communication Strategy Analysis, Software Application Proficiency
Tuition Costs:
MKCM 102 Foundations of Visual and Digital Design, MKCM 103 Designing Promotional Materials, MKCM 101 Introduction to Video Storytelling, MKCM 201 Social Media Content Production, MKCM 120 Media and Society...
The Bachelor of Science in Marketing with a Digital Media Business Strategies specialization at Indiana Wesleyan University is designed to equip students with the knowledge and skills needed to excel in the field of digital marketing. The program covers topics such as social media management, branding, advertising, consumer behavior, email marketing, market research, and search engine optimization. With a 100% online format, students can complete the program while balancing their personal and professional lives. The curriculum emphasizes ethical problem-solving from a biblical perspective.
Digital marketing strategies, social media management, branding, advertising, consumer behavior, email marketing, market research, search engine optimization, communication, ethical decision-making
MKG-421, ECO-310, MGT-445, FIN-310, MKG-361...
The online Bachelor of Science in Marketing program at WGU is designed to equip students with the skills needed to excel in various marketing roles. The curriculum covers traditional marketing concepts, digital and emerging methods, data literacy, and customer-focused strategies. Students will learn about consumer behavior, marketing analytics, sales management, branding, and content creation, preparing them for careers in marketing management, strategy, brand management, and digital marketing. The program emphasizes practical, real-world application to enhance employability.
Communications, Marketing Strategy, Sales, Management, Project Management, Brand Management, Marketing Analytics, Digital Marketing, Content Creation
General Education Global Arts and Humanities, Critical Thinking: Reason and Evidence, Introduction to Communication: Connecting with Others, Introduction to Sociology, Health...
The online Bachelor of Arts in Marketing program at Avila University prepares students for dynamic marketing careers by teaching them fundamental marketing competencies and techniques used throughout the product life cycle. The curriculum includes multidisciplinary coursework in core business concepts like accounting, economics, finance, and management, aiming to provide a values-based education with practical, real-world experience. Graduates will be equipped with the tools necessary for success in various marketing roles.
Marketing strategy, product and brand campaign management, market research, consumer behavior analysis, digital marketing communication, personal selling, international marketing
Fundamentals of Communication, Composition I, Survey Art II: From the Renaissance to Modernism, General Biology - Cell & Genes w/Lab, Global Lit...
The Bachelor of Science in Marketing and Sales program at Point Park University, offered both on campus and fully online, prepares students to be effective revenue drivers, influencers, and connectors in the business market. The curriculum focuses on researching, identifying, and interpreting data, as well as presenting information and negotiating effectively. Students have access to resources such as the Michael P. Pitterich Sales & Innovation Center and opportunities for hands-on training with leading software. An accelerated option allows students to earn a bachelor's and master's degree in as little as four years. The program offers concentrations in Marketing Management, Digital Marketing and Professional Sales.
Research, Data Analysis, Presentation Skills, Influencing, Negotiation, Digital Marketing, Professional Selling
Principles of Marketing and Sales, Professional Selling, Digital Marketing, Buyer Behavior, Creativity and Product Innovation...
Millersville University offers an online Bachelor of Science in Marketing designed to equip students with the skills to develop products and services, price offerings, identify marketplaces, and employ advertising strategies. The program is available as a full degree or a degree-completion option for students with existing college credits. The curriculum covers marketing research, strategies, consumer behavior, and international marketing, offering practical experience. Students with an associate degree in business or marketing may complete the program in approximately two years.
Marketing research, Marketing strategies, Consumer behavior analysis, International marketing, Advertising strategies, Product development, Pricing strategies, Marketplace identification, Brand management
ECON 101 Macroeconomics, ECON 102 Microeconomics, MATH 101 College Algebra, BUAD 161 Principles of Accounting I, BUAD 162 Principles of Accounting II...
The online Bachelor of Science in Business Administration (BSBA) in Marketing program equips students with the skills to become successful and ethical marketing leaders. The curriculum covers marketing knowledge, technical and practical business skills, marketing research, product planning, pricing, promotion, distribution, and marketing strategies. Students learn to analyze data, make marketing mix decisions, and develop data analysis and interpretation skills for market planning and strategy.
Consumer behavior analysis, Marketing research, Product planning, Pricing strategy, Promotion strategy, Distribution management, Marketing strategy analysis, Marketing strategy formulation, Marketing strategy implementation, Sales strategies, Sales techniques, Data analysis, Data interpretation, Market planning, Strategic decision-making, E-commerce
ACCT 209 Financial Accounting, ACCT 322 Business Analysis and Decision Making, ACCT 340 Legal Environment of Business, ECON 201 Principles of Macroeconomics, ECON 219 Business Analytics I...
The Marketing program at Park University provides an in-depth understanding of marketing disciplines, including trends in business and industry. Students graduate with the skills and knowledge necessary for jobs in advertising, marketing management, retailing, market research, digital marketing, and other related fields. Internships are strongly encouraged to provide practical experience and networking opportunities.
Market research, data analysis, digital marketing, sales strategies, consumer behavior
The online Bachelor of Science in Marketing at Franklin Pierce University prepares students to lead brand management in a dynamic consumer marketplace. The program emphasizes market analysis, decision-making, and communication skills, fostering connections with expert faculty and recognizing prior life experience for college credit. It offers a flexible schedule with part-time or full-time study across six academic terms, making it accessible to working adults.
Market analysis, Decision-making, Communication, Brand management, Data analytics, Consumer behavior analysis, E-commerce strategies
Principles of Accounting I, Principles of Accounting II, Business Law I, Business Strategy and Ethics, Principles of Macroeconomics...
LIM College's online BBA in Fashion Marketing prepares students to build brands and connect with consumers in the fashion and lifestyle industries. The curriculum emphasizes digital marketing, social media communications, and practical career knowledge, incorporating real-world experiences like internships. Students learn to use various tools and technologies to drive strategic growth for companies.
Branding, Consumer Engagement, Content Marketing, Digital Marketing, Social Media Marketing, Market Research, Communications, Public Relations, Marketing Analytics
Consumer Behavior, Digital Marketing, Fashion Branding, Fashion Marketing & Communications, Global Markets...
The Bachelor of Arts in Business Marketing program at Bethel University is designed to equip students with the knowledge and skills necessary for success in various marketing careers. The curriculum combines core business topics with specialized marketing coursework, emphasizing social media and current industry approaches. The program is delivered fully online in an accelerated format and is transfer-friendly.
Communication, Promotional Material Development, Marketing Strategies Implementation, Market Research, Campaign Planning
ACCT 203: Fundamentals of Accounting I, BADM 221: Business Law, BADM 321: Principals of Management, BADM 470: Christian Ethics in Business, CAPP 130: Computer Applications...
Nelson University's Bachelor of Science in Marketing equips students with the skills and knowledge necessary for careers or advanced study in marketing. The program offers real-world experience through internships and industry partnerships, emphasizing critical thinking, leadership, and ethical decision-making within a Christian environment. Students can benefit from flexible online options and access career services and resources.
Business strategies, Marketing management, Advertising and promotion, Digital marketing, Sales strategies, Consumer behavior, Data analytics
Marketing Management, Advertising and Promotion, Digital Marketing, Sales Strategies, Consumer Behavior
The online Bachelor of Arts/Bachelor of Science in Integrated Marketing Communications at the University of West Alabama provides a comprehensive foundation in communication and multimedia. Students gain hands-on experience in graphic design, photography, web design, social media, news writing, and social science. The program also covers marketing theory and media law. Optional tracks are available in Graphic Design, Multidimensional Interior Design, or Sports Communication. The degree is designed for individuals seeking roles in public relations, broadcasting/video production, interior design, website design, sales, advertising, radio, photography, marketing, and journalism.
Graphic design, Photography, Web design, Social media management, News writing, Marketing theory, Media law, Video production, Writing for mass media
IMC 200 Introduction to Mass Communication, IMC 219 News Practicum, IMC 259 Publishing Practicum, IMC 240 Creative Photography, IMC 279 Studio Practicum...
The online Bachelor of Science in Marketing at University of Maryland Global Campus is designed to equip students with the strategic and communicative skills necessary to succeed in the dynamic field of digital marketing. The program covers fundamental marketing principles and specialized areas such as nonprofit, internationalized, and customer relationship marketing, as well as organizational sustainability. Students will learn to create impactful multi-channel marketing campaigns utilizing the latest trends and technologies, preparing them for careers in a globally connected business environment.
Marketing strategy, Communication planning, Customer relationship management, Data analysis, Campaign development, Market research, Consumer behavior, Digital marketing, Social media utilization
Introduction to Business and Management, Entrepreneurship and New Venture Planning, Marketing Principles, Integrated Marketing Communications, Managing Customer Relationships in Digital Marketing...
The Bachelor of Science in Social Media Marketing online program at Lindenwood University equips students with the skills to drive digital engagement in areas like social media and online advertising. The curriculum focuses on social media strategy, design, and digital content optimization, providing a comprehensive understanding of digital trends. Students will learn to increase brand awareness through social media and digital tools, covering aspects from concept to execution and post-campaign analysis.
Analytical Decision-Making, Communications, Consumer Behavior, Brand Management, Social Media Strategy
Introduction to Mass Communication, Media Literacy, Graphic Communication, Video for Social Media, Digital Content and Demographics...
The Marketing BS program at Metropolitan State University equips students with a comprehensive understanding of marketing principles and their crucial role in achieving organizational objectives. The curriculum explores various factors influencing consumer and industrial demands, covering areas like buyer behavior, marketing research, and international marketing. With options for on-campus, online, or a blended learning approach, the program emphasizes marketing as a multifaceted and cross-functional discipline, designed to enhance students' grasp of its significance in ensuring an organization's vitality.
Marketing plan development, primary research, brand strategy assessment, buyer behavior analysis, integrated marketing communications plan creation, global marketing plan development, digital marketing strategy, marketing research, data analysis
Fundamentals of Information Technology in Organizations, College Algebra, Statistics I, Macroeconomics, Microeconomics...
The Bachelor of Science in Marketing program at Fisher College is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. The program covers a wide range of topics, including market research, consumer behavior, branding, and digital marketing. Students can choose between a flexible 100% online format or the traditional on-campus program in Boston. The curriculum emphasizes practical learning through real-world case studies, internships, and project-based courses, preparing graduates for successful careers in various marketing roles.
Marketing principles, Critical thinking, Data analysis, Communication strategies, Consumer psychology, Brand management, Digital marketing, SEO, SEM, Social media advertising
AC121 Financial Accounting, FI201 Principles of Business Finance, LA204 Business Law, MG201 Principles of Management, MG315 International Management...
The online B.B.A. in Marketing degree completion program at Georgia State University provides students with a foundation in general marketing, covering markets and customers, product development, pricing, advertising, promotion, and distribution methods. The program is designed for students who have already completed some college coursework, allowing them to finish their bachelor's degree online. The curriculum is designed to prepare graduates for successful marketing careers. Courses are taught by Robinson faculty, and students have access to the same resources as traditional students.
Marketing strategy, Product development, Pricing strategies, Advertising and promotion, Market analysis, Social media marketing, Sales, Customer engagement, Business acumen
Marketing Metrics, Social Media Marketing, Principles of Professional Sales, Marketing for Entrepreneurs, Marketing Strategy
The online Marketing Bachelor's degree at Rasmussen University prepares students for in-demand marketing and sales roles. The curriculum covers traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO), and product management. Students can specialize in Digital Marketing or Sales Management. An accelerated Master’s pathway allows students to take one MBA course as part of their Bachelor’s degree, offering a head start on a Master’s degree at no extra tuition cost.
SEO tactics, visual and social media engagement, market research, digital advertising, sales strategies, integrated marketing campaigns
Principles of Marketing, Consumer Behavior, Marketing Research, Integrated Marketing Communications, Digital Marketing Strategies...
The online Bachelor of Science in Marketing program at Franklin University equips students with skills in marketing strategy, market research, strategy and analysis, promotion, and digital advertising. The curriculum uses a hands-on approach and project-based assignments to simulate real-world marketing scenarios. Students gain practical experience in how the marketing function fits within other business disciplines, including a capstone project working with students from other majors.
Marketing strategy, Market research, Consumer behavior, Digital marketing, SEO, SEM, Social media marketing, Promotion, Analytics
ENG 120 - College Writing, MATH 215 - Statistical Concepts, ECON 220 - Introduction to Macroeconomics, PF 121 - Basic Learning Strategies, COMM 150 - Interpersonal Communication...
The Online Bachelor of Science in Marketing program at Illinois College is designed for individuals seeking marketing careers or working professionals aiming for career advancement or further graduate studies. The program provides a deep understanding of business topics like economics, management, promotion, and social media. Students will develop effective marketing strategies and gain hands-on experience by working with a company on a real-world marketing problem. The courses are delivered in an interactive online environment and taught by marketing experts with industry experience.
Solving marketing issues, Presentation skills, Marketing strategy development, Understanding consumer needs
Economics, Management, Promotion, Social media
The Bachelor of Science in Marketing program at VCU is designed to provide students with a comprehensive understanding of contemporary marketing principles and practices. The online program allows students to tailor their studies to their individual backgrounds, interests, and career aspirations. Graduates will be prepared for careers in marketing management, advertising, sales, marketing research, public relations, and retailing.
Marketing management, Advertising, Sales, Marketing research, Public relations, Retailing, Communication, Analytics, Branding
Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Management, Advertising...
Bellevue University's online Bachelor of Science in Marketing program is designed to equip students with a data-driven approach to marketing. The program explores current and emerging trends in the marketing industry, focusing on data analytics, digital and social media marketing, and consumer behavior. It prepares students to create messages for multiple digital channels, research customer behavior, measure success, and deliver real results in any business arena. The accelerated online format allows students to take one course at a time, fostering collaboration and networking.
Data analysis, Digital marketing, Social media marketing, Consumer behavior analysis, Marketing strategy development, Communication, Critical thinking, Problem-solving, Ethical decision-making
MKTG 301 Foundations for Professional Success, MKTG 302 Information & Influence, MKTG 306 Solving Marketing Problems, MKTG 308 Enhancing Fiscal Performance Through Responsible Marketing, MKTG 402 Marketing Dynamics...
The online Bachelor's Degree with a Specialization in Sales and/or Marketing at DeVry University prepares students to excel in the dynamic market-facing side of business. The program focuses on providing a versatile skillset, covering topics like researching consumer intent, creating promotions, developing advertising campaigns, and tracking purchase behavior. Students can enhance their marketing skills and reach their potential in this ever-evolving field through case studies, interactive tutorials, and real-world projects. Specializations include Business Administration, Technical Management, and Business Management. This program is designed to keep pace with advancing technology platforms and new media, ensuring graduates stay competitive in today's global economy.
Administration and Management, Advertising and Public Relations, Salesmanship, International Marketing, Creativity, Innovation, New Product Development, Marketing Analytics, Consumer Behavior, Customer Service
The Bachelor of Science in Business with a Marketing Certificate program at the University of Phoenix teaches students how to differentiate products and win consumers' hearts and minds. The curriculum combines core business principles with specialized marketing knowledge, including consumer behavior, product and brand management, and marketing analytics. Courses are five weeks long, designed to fit into a busy schedule.
Communication, Leadership, Management, Operations, Marketing Analysis, Marketing Management, Decision-making, Business concepts and principles, Analysis of interrelationships among distinct functional areas of an organization, Logistics involved in global business operations, Market research analysis, Development of marketing strategies
Capella University's online Bachelor of Science in Business, Marketing degree helps students develop and deploy strategic marketing plans based on research and sales tactics. The program builds core business knowledge and delves into areas like marketing research, sales, channel management, brand identity, communications, change management, and business ethics, aligned with industry standards. Students learn to meet customer needs, create products and services, and deliver integrated marketing communications programs.
Integrated marketing communications, Strategic planning, Marketing research, Customer pricing, Competitive advantage, Product creation, Distribution plans
Tuition & Fees:
Program Costs (with transfer credits):
BUS4022 E-Marketing, BUS4024 Customer Behavior, BUS4030 Marketing Distribution Channel Management, BUS4033 Brand Identity and Marketing Communications, BUS4036 Marketing Research
The online Bachelor of Science in Digital Marketing at Cambridge College is designed to develop students' creative, technical, and business talents for careers in the rapidly evolving digital marketing landscape. The program emphasizes general business administration practices, research skills, and emerging technologies, allowing students to work with the latest tools and trends. Students can choose from three concentrations to tailor their degree to their goals. The program explores theories from leading marketing minds to equip students with a comprehensive understanding of modern business and digital marketing alignment.
Advertising, Consumer behavior, Digital content, Email marketing, Mobile technologies, Online automated tools, Search engine optimization (SEO), Social media engagement, Viral marketing, Web analytics, Web design, Web development
The Bachelor of Science in Marketing program at UAB equips students with analytical and communication skills essential for various industries. The curriculum focuses on consumer relations, communication strategies, and stakeholder engagement. It offers specializations such as Digital Marketing, Marketing Analytics, Marketing Management, and Retail Marketing Management. Experiential learning is a graduation requirement, and students benefit from the Collat Career Center's resources, including career coaching and employer connections.
Market research, Advertising sales, Public relations, Brand management, Marketing management, Social media strategy, Product development, Communication, Analytical skills
Social media marketing, Digital marketing, Integrative marketing communications
The Marketing program at Berkeley College prepares students to develop creative solutions to marketing problems through integrated communications. The curriculum emphasizes oral and written communication skills, practical experience, and technology used in various aspects of marketing, covering areas such as market research, strategic positioning, brand management, and media planning across traditional and digital media. Students can also seamlessly transition from an Associate's to a Bachelor's degree.
Market and consumer research, Strategic positioning, Creative development, Brand management, New product development, Media planning, Integrated marketing communications
The Bachelor of Business Administration in Marketing at Baker College is designed to provide students with a strong foundation in marketing principles and business concepts. The program emphasizes hands-on learning and real-world experience, preparing graduates for entry-level marketing positions in various industries. Students will develop skills in areas such as research, strategic planning, product development, sales management, and marketing communications.
Marketing management, Personal selling, Promotional strategy, Retail merchandising, Market research, Sales management, Business analytics, Strategic planning, Communication, Ethical decision-making, Technological proficiency
Business Analytics, Marketing Strategy and Design, Work Experience
The online Bachelor of Science in Marketing program at Utah Valley University offers a comprehensive education in marketing management, digital marketing, and sales. The curriculum provides theoretical knowledge and professional preparation, covering areas such as Internet marketing, social media, web analytics, advertising, and promotion. Students gain practical skills and real-world insights to prepare them for the challenges of the marketing industry.
Market Insights, Customer-Centric Planning, Product Management, Project Leadership, Communication
Internet Marketing, Social Media, Web Analytics, Personal Selling, Sales Management...
The Marketing MBA program at St. John's University is designed for individuals seeking to enhance their skills and knowledge in the field of marketing. It uses every available media format and communications platform to convey strategically and creatively crafted messages.The program covers traditional and digital marketing strategies and is designed to provide students with the skills necessary to succeed in the dynamic world of marketing and advertising.
Marketing Strategy, Digital Marketing, Advertising, Communications, Market Analysis, Brand Management
The online Bachelor of Science in Marketing program at William Paterson University prepares students for careers in marketing by developing competencies in customer engagement and business fundamentals. The program focuses on analytical, critical reasoning, and communication skills, emphasizing customer needs and buyer behavior dynamics. Students explore cultural differences, ethical concerns, sustainability issues, and disruptive technologies affecting the global marketplace. Coursework includes marketing research, consumer behavior, pricing, and social media and digital marketing, enabling graduates to provide valuable customer insights.
Marketing program evaluation, Consumer behavior analysis, Market segmentation, Targeting and positioning strategies, Domestic and international marketing research, Social media strategy implementation
MATH 1170, ACCT 2110, ACCT 2120, ECON 2020, ECON 2100...
The University of Wisconsin-Stout's online Bachelor of Science in Digital Marketing Technology program is designed for individuals seeking to thrive in the digital marketing field. The curriculum focuses on developing essential marketing and digital technology skills, enabling students to engage audiences, promote products, and enhance brand presence. Students will learn how digital marketing aligns with business objectives, create content for various media, and develop web applications.
HTML5/CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation, multimedia, marketing research, web application development, data analysis, information architecture
Oklahoma State University's online Bachelor of Science in Business Administration with a specialization in Marketing is designed to provide students with a comprehensive understanding of marketing principles and practices. The program focuses on identifying customer needs, developing products and services, building brands, and communicating with potential customers through advertising and promotions. Students will gain skills in marketing research, analytics, and customer behavior analysis.
Professional sales, Services marketing, Event marketing, Market research
Cost estimates do not include:
Coursework not fully completed online may result in variable costs. Active-duty military personnel may qualify for resident tuition rates.
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