Best Online Marketing Degree Programs in New Jersey
Below are the top-ranked Online Marketing programs in New Jersey, ranked according to quality, accreditation, cost, and other important factors.
Rutgers Business School
Bachelor of Science in Marketing
Key Highlights
- The program is designed to address the growing demand for marketing professionals.
- Students gain skills in marketing analytics, marketing research, and digital marketing.
- The curriculum includes courses in Retail Marketing, New Product Planning, and International Marketing.
- Rutgers Business School is AACSB-accredited.
- The program prepares students for the job market in the NY, NJ, and CT tri-state area.
Program Description
The Rutgers Business School-Newark offers a fully online Bachelor of Science in Marketing designed to address the growing demand for marketing professionals. The program equips students with skills applicable to diverse marketing roles, fostering collaboration with other business functions. It offers a high-quality, affordable education, preparing students for the job market in the NY, NJ, and CT tri-state area. The curriculum covers both traditional and modern marketing aspects, providing a solid foundation in the field.
Program Features
- Accreditation: AACSB
- Transfer Credits: Accepted
Skills You'll Gain
Marketing analytics, Marketing research, Digital marketing, Consumer behavior, Brand management, Advertising, Sales Management, Market Research
Tuition & Costs
- Additional Cost Information:
As of Fall 2024:
- Online program students pay a flat rate, regardless of residency (in or out of New Jersey).
- Online students do not pay the same student and school fees as on-campus students.
Sample Courses
Consumer Behavior, Marketing Research, Marketing Strategy, Advertising, Retail Marketing...
Kean University
Bachelor of Science in Marketing
Key Highlights
- The program emphasizes consumer behavior analysis, market research, and data analytics.
- Students learn campaign development and strategic planning skills.
- Courses include integrated marketing campaigns, digital marketing, and search engine optimization.
- Graduates are prepared for careers in brand management, market research, advertising, and digital marketing.
- Students have access to internship opportunities in New Jersey and New York City.
Program Description
Kean University's Bachelor of Science in Marketing program provides a strong foundation in all aspects of marketing, including consumer behavior, research, analytics, sales management, and integrated campaigns and strategies. Students learn to create marketing campaigns from concept to implementation and have opportunities for internships in New Jersey and New York City. The program is available both in-person and online, offering flexibility for students. Graduates are prepared for careers in brand management, market research, advertising, and digital marketing.
Program Features
- Transfer Credits: Accepted
Skills You'll Gain
Consumer behavior analysis, Market research, Data analytics, Campaign development, Strategic planning, Problem-solving, Critical-thinking, Digital marketing, Social media marketing
Tuition & Costs
- In-State Tuition: $11,135/year
- Out-of-State Tuition: $18,785/year
Contact Information
- KEAN
- 908-737-5326
Sample Courses
Consumer behavior, Marketing research, Marketing analytics, Sales management, Integrated marketing campaigns...
Berkeley College
Bachelor of Business Administration Degree (BBA) in Marketing
Key Highlights
- The program prepares students to develop creative solutions to marketing problems through integrated communications.
- Students gain expertise in market research, strategic positioning, and brand management.
- The curriculum emphasizes oral and written communication skills, practical experience, and technology used in marketing.
- Students can specialize through concentrations in Artificial Intelligence and Machine Learning, Business Analytics, or Digital and Social Media, among others.
- The Bachelor of Business Administration (BBA) in Marketing is accredited by the International Accreditation Council for Business Education (IACBE).
Program Description
The Marketing program at Berkeley College prepares students to develop creative solutions to marketing problems through integrated communications. The curriculum emphasizes oral and written communication skills, practical experience, and technology used in various aspects of marketing, covering areas such as market research, strategic positioning, brand management, and media planning across traditional and digital media. Students can also seamlessly transition from an Associate's to a Bachelor's degree.
Program Features
- Accreditation: International Accreditation Council for Business Education (IACBE)
- Concentrations: Artificial Intelligence and Machine Learning, Business Analytics, Compliance, Digital and Social Media, Entrepreneurship, Graphic Design, Human Resources Management, Import/Export Management, Information Systems Management, International Business Management Accounting, Project Management, Supply Chain Management
- Transfer Credits: Accepted
Skills You'll Gain
Market and consumer research, Strategic positioning, Creative development, Brand management, New product development, Media planning, Integrated marketing communications
Tuition & Costs
- In-State Tuition: $26,072/year
- Out-of-State Tuition: $26,072/year
William Paterson University
Bachelor of Science in Marketing
Key Highlights
- The program develops competencies in customer engagement and business fundamentals.
- Graduates will be able to provide valuable customer insights.
- Students gain skills in domestic and international marketing research.
- Students will explore cultural differences, ethical concerns, sustainability issues, and disruptive technologies affecting the global marketplace.
- The curriculum includes topics such as pricing, and social media and digital marketing.
Program Description
The online Bachelor of Science in Marketing program at William Paterson University prepares students for careers in marketing by developing competencies in customer engagement and business fundamentals. The program focuses on analytical, critical reasoning, and communication skills, emphasizing customer needs and buyer behavior dynamics. Students explore cultural differences, ethical concerns, sustainability issues, and disruptive technologies affecting the global marketplace. Coursework includes marketing research, consumer behavior, pricing, and social media and digital marketing, enabling graduates to provide valuable customer insights.
Program Features
- Transfer Credits: Accepted
Skills You'll Gain
Marketing program evaluation, Consumer behavior analysis, Market segmentation, Targeting and positioning strategies, Domestic and international marketing research, Social media strategy implementation
Tuition & Costs
- Cost Per Credit: $373
Sample Courses
MATH 1170, ACCT 2110, ACCT 2120, ECON 2020, ECON 2100...