Best Online Marketing Degree Programs in Pennsylvania
Below are the top-ranked Online Marketing programs in Pennsylvania, ranked according to quality, accreditation, cost, and other important factors.
Penn State World Campus
Bachelor of Science in Marketing
Key Highlights
- The Penn State World Campus Bachelor of Science in Marketing is accredited by AACSB.
- The program applies consumer behavior science to market research and strategy.
- Students will develop a fully integrated strategic marketing plan in a capstone project.
- The curriculum covers areas like retailing, advertising, e-commerce, and marketing management.
- Skills gained include digital advertising, social media management, and e-commerce marketing techniques.
- Coursework includes Financial and Managerial Accounting, International Business and Society, and Business Strategy.
- The program covers business strategy, supply chain, and finance.
Program Description
The Bachelor of Science in Marketing program at Penn State World Campus is an AACSB-accredited online degree that focuses on applying consumer behavior science to market research and strategy. The curriculum blends traditional marketing principles with innovative industry methods, covering areas like retailing, advertising, e-commerce, and marketing management. Students will also gain knowledge in business strategy, supply chain, and finance, culminating in a capstone project where they develop a fully integrated strategic marketing plan.
Program Features
- Accreditation: AACSB
- Transfer Credits: Accepted
- Prerequisites: ACCTG 211, ECON 102, ENGL 015, ENGL 030, FIN 301, MATH 110, MATH 140, MGMT 301, MKTG 301, SCM 200, STAT 200, High School Diploma
Skills You'll Gain
Marketing strategy, Market research, Consumer behavior analysis, Digital advertising, Social media management, Sales management, Global marketing, E-commerce marketing techniques, Advertising and sales promotion, Services marketing
Tuition & Costs
- Additional Cost Information:
Tuition Rates for Fall 2024 – Summer 2025:
For students with 59 or fewer credits:
- 11 or fewer credits: $632 per credit
- 12–19 credits: $7,678 per semester
For students with 60 or more credits:
- 11 or fewer credits: $678 per credit
- 12–19 credits: $8,288 per semester
Sample Courses
ACCTG 211 Financial and Managerial Accounting for Decision-Making, BA 364Y International Business and Society, BA 462 Business Strategy, ECON 102 Introductory Microeconomic Analysis and Policy, ECON 104 Introductory Macroeconomic Analysis and Policy...
Temple University
Bachelor of Business Administration in Marketing
Key Highlights
- The Bachelor of Business Administration in Marketing at Temple University allows students to specialize in Consumer Insights, Digital Marketing, Retailing, or Sales Force Effectiveness.
- Students will gain skills in Advertising, Communications, Digital Media, Customer Data Analytics, Market Research, Sales, and Strategy.
- The program uses cases, simulations, and projects with business and government organizations to integrate theory with real-world applications.
- The Fox School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB).
- Coursework includes Consumer and Buyer Behavior, Customer Data Analytics, and Marketing Strategy.
Program Description
The Bachelor of Business Administration (BBA) in Marketing at Temple University's Fox School of Business prepares students for diverse marketing careers. The curriculum emphasizes experiential learning, covering advertising, communications, digital media, customer data analytics, market research, sales, and strategy. Students can specialize in areas like Consumer Insights, Digital Marketing, Retailing, and Sales Force Effectiveness. The program integrates theory with real-world applications through cases, simulations, and projects with business and government organizations. Internships with regional and international businesses further enhance career development.
Program Features
- Accreditation: Association to Advance Collegiate Schools of Business (AACSB)
- Concentrations: Consumer Insights, Digital Marketing, Retailing, Sales Force Effectiveness
- Transfer Credits: Accepted
Skills You'll Gain
Advertising, Communications, Digital Media, Customer Data Analytics, Market Research, Sales, Strategy, Consumer Behavior
Tuition & Costs
- In-State Tuition: $21,023/year
- Out-of-State Tuition: $36,280/year
- Additional Cost Information:
Tuition Costs (per year):
- Pennsylvania Resident: $23,712.00
- Out-of-State Resident: $43,080.00
Sample Courses
Consumer and Buyer Behavior, Customer Data Analytics, International Marketing, Marketing Research, Marketing Strategy...
Millersville University
Bachelor of Science in Marketing
Key Highlights
- The Millersville University Bachelor of Science in Marketing is accredited by the ACBSP.
- Students gain skills in marketing research, marketing strategies, consumer behavior analysis, and international marketing.
- The curriculum includes coursework in Macroeconomics, Microeconomics, Principles of Accounting, and Business Research Methods.
- Graduates are prepared for potential careers as Marketing Managers, Sales Representatives, and Market Researchers.
- Students with an associate degree in business or marketing may complete the program in approximately two years.
- The program is available as a full degree or a degree-completion option.
Program Description
Millersville University offers an online Bachelor of Science in Marketing designed to equip students with the skills to develop products and services, price offerings, identify marketplaces, and employ advertising strategies. The program is available as a full degree or a degree-completion option for students with existing college credits. The curriculum covers marketing research, strategies, consumer behavior, and international marketing, offering practical experience. Students with an associate degree in business or marketing may complete the program in approximately two years.
Program Features
- Accreditation: ACBSP
- Transfer Credits: Accepted
Skills You'll Gain
Marketing research, Marketing strategies, Consumer behavior analysis, International marketing, Advertising strategies, Product development, Pricing strategies, Marketplace identification, Brand management
Tuition & Costs
- In-State Tuition: $9,570/year
- Out-of-State Tuition: $19,290/year
Sample Courses
ECON 101 Macroeconomics, ECON 102 Microeconomics, MATH 101 College Algebra, BUAD 161 Principles of Accounting I, BUAD 162 Principles of Accounting II...
Point Park University
Bachelor of Science in Marketing and Sales
Key Highlights
- The program prepares students to be effective revenue drivers, influencers, and connectors in the business market.
- Students gain skills in data analysis, presentation skills, influencing, and negotiation.
- Concentrations are available in Marketing Management, Digital Marketing, and Professional Sales.
- The curriculum includes courses such as Professional Selling, Digital Marketing, and Buyer Behavior.
- Students gain access to the Michael P. Pitterich Sales & Innovation Center.
- An accelerated option allows students to earn a bachelor's and master's degree in as little as four years.
Program Description
The Bachelor of Science in Marketing and Sales program at Point Park University, offered both on campus and fully online, prepares students to be effective revenue drivers, influencers, and connectors in the business market. The curriculum focuses on researching, identifying, and interpreting data, as well as presenting information and negotiating effectively. Students have access to resources such as the Michael P. Pitterich Sales & Innovation Center and opportunities for hands-on training with leading software. An accelerated option allows students to earn a bachelor's and master's degree in as little as four years. The program offers concentrations in Marketing Management, Digital Marketing and Professional Sales.
Program Features
- Concentrations: Marketing management, Digital marketing, Professional sales
- Transfer Credits: Accepted
Skills You'll Gain
Research, Data Analysis, Presentation Skills, Influencing, Negotiation, Digital Marketing, Professional Selling
Tuition & Costs
- In-State Tuition: $36,240/year
- Out-of-State Tuition: $36,240/year
- Additional Cost Information:Whether you're pursuing your B.S. degree or a post-baccalaureate degree, Point Park’s online programs are offered in a flexible format at an affordable cost.
Sample Courses
Principles of Marketing and Sales, Professional Selling, Digital Marketing, Buyer Behavior, Creativity and Product Innovation...
Slippery Rock University of Pennsylvania
Marketing, Bachelor of Science in Business Administration (BSBA)
Key Highlights
- The Slippery Rock University BSBA in Marketing program equips students with skills in consumer behavior analysis, pricing strategy, and e-commerce.
- Students develop data analysis and interpretation skills for market planning and strategy through courses such as ECON 219 Business Analytics I, MGMT 319 Business Analytics II, and MRKT 425 Marketing Analytics.
- The curriculum covers marketing research, product planning, promotion, distribution, and marketing strategies.
- The program includes experiential learning opportunities and a capstone project (MGMT 458 Business Capstone).
- Coursework includes ACCT 209 Financial Accounting and MRKT 230 Principles of Marketing.
- Skills gained include sales strategies and sales techniques.
Program Description
The online Bachelor of Science in Business Administration (BSBA) in Marketing program equips students with the skills to become successful and ethical marketing leaders. The curriculum covers marketing knowledge, technical and practical business skills, marketing research, product planning, pricing, promotion, distribution, and marketing strategies. Students learn to analyze data, make marketing mix decisions, and develop data analysis and interpretation skills for market planning and strategy.
Program Features
- Transfer Credits: Accepted
Skills You'll Gain
Consumer behavior analysis, Marketing research, Product planning, Pricing strategy, Promotion strategy, Distribution management, Marketing strategy analysis, Marketing strategy formulation, Marketing strategy implementation, Sales strategies, Sales techniques, Data analysis, Data interpretation, Market planning, Strategic decision-making, E-commerce
Tuition & Costs
- In-State Tuition: $7,716/year
- Out-of-State Tuition: $11,574/year
Sample Courses
ACCT 209 Financial Accounting, ACCT 322 Business Analysis and Decision Making, ACCT 340 Legal Environment of Business, ECON 201 Principles of Macroeconomics, ECON 219 Business Analytics I...