Best Online Marketing Degree Programs in Massachusetts
Below are the top-ranked Online Marketing programs in Massachusetts, ranked according to quality, accreditation, cost, and other important factors.
UMass Dartmouth
Marketing BS Online
Key Highlights
- The program covers all phases of marketing and distributing products and services in the global economy.
- Students learn to integrate e-commerce and social media.
- Graduates are prepared for careers as marketing directors, public relations and advertising managers, research analysts, and sales managers.
- Students gain skills in market identification and marketing strategy development.
- The Charlton College of Business education is AACSB-accredited.
Program Description
The Marketing BS Online program at UMass Dartmouth provides a solid foundation in marketing fundamentals, covering all phases of marketing and distributing products and services in the global economy. The program focuses on understanding consumers and acquiring information for decision-making. Students learn to identify potential markets, develop marketing and pricing strategies, estimate demand, integrate e-commerce and social media, conduct marketing research, lead marketing communications, and perform statistical analyses. Graduates are prepared for careers as marketing directors, public relations and advertising managers, research analysts, and sales managers.
Program Features
- Accreditation: AACSB
- Transfer Credits: Accepted
Skills You'll Gain
Market identification, Marketing strategy development, Pricing strategy development, Demand estimation, E-commerce integration, Social media integration, Marketing research, Marketing communications, Statistical analysis
Tuition & Costs
Contact Information
- Foster Administration
- [email protected]
- 508-999-9202
Sample Courses
Business-To-Business Marketing, Product Strategy, Consumer Behavior, Integrated Marketing Communication, Marketing Intelligence and Information Technology...
University of Massachusetts Amherst
Bachelor of Business Administration in Marketing
Key Highlights
- The program covers retail marketing, consumer behavior, communications, sales and distribution strategy, and digital marketing.
- Students will gain skills in product development, market research, advertising, copywriting, and digital media.
- Concentrations include Sales & Distribution Strategy, Marketing for Sustainable Business, and Social Media & Marketing Analytics.
- The program is offered by UMass Amherst's Isenberg School of Management and is AACSB-accredited.
Program Description
The online Bachelor of Business Administration in Marketing program at UMass Amherst's Isenberg School of Management is designed for students seeking to advance their careers or make a career change. The curriculum covers various aspects of marketing, including retail marketing, consumer behavior, communications, sales and distribution strategy, and digital marketing. Students will learn how to communicate with an audience, understand consumer behavior, and effectively sell and price products.
Program Features
- Accreditation: AACSB
- Concentrations: Sales & Distribution Strategy, Marketing for Sustainable Business, Social Media & Marketing Analytics
- Transfer Credits: Accepted
Skills You'll Gain
Product Development, Market Research, Advertising, Copywriting, Digital Media, Communication, Consumer Behavior Analysis, Sales Strategies, Pricing Strategies
Tuition & Costs
Sample Courses
Corporate Finance, Marketing Fundamentals, Operations Management, Accounting, Management Communications...
Bay Path University
BS in Business: Marketing and Digital Strategies
Key Highlights
- The program equips students with skills to create, manage, and analyze digital marketing strategies and campaigns.
- Students gain experience with landing pages and marketing automation.
- The program emphasizes the use of digital marketing tools, building brands online, and delivering optimized web experiences.
- Skills gained include social media campaign development, digital media tool management, online branding management, and online marketing research.
- Students can earn Google certifications.
- The curriculum includes courses such as Social Media for Business, Integrated Marketing Communication, Branding, and Digital Marketing Management.
- The program is offered at Bay Path University.
- The program is accredited by The New England Commission of Higher Education (NECHE).
Program Description
The online Bachelor of Science in Business with a major in Marketing and Digital Strategies at The American Women’s College equips students with the skills to create, manage, and analyze digital marketing strategies and campaigns. The program emphasizes the use of digital marketing tools, building brands online, and delivering optimized web experiences. Students gain experience with landing pages, marketing automation, and can earn Google certifications. The curriculum builds on a core business foundation with a focus on the current digital marketing landscape, offering expert instruction and leadership training from industry professionals.
Program Features
- Accreditation: The New England Commission of Higher Education (NECHE)
- Transfer Credits: Accepted
Skills You'll Gain
Social media campaign development, Digital media tool management, Online branding management, Online marketing research
Tuition & Costs
- Cost Per Credit: $410
Sample Courses
ACC 100 Introduction to Financial Accounting, BUS 120 Business in Society, BUS 245 Social Media for Business, BUS 260 Integrated Marketing Communication, BUS 308 Communicating in Business...
Cambridge College
Digital Marketing Bachelor of Science
Key Highlights
- The Digital Marketing Bachelor of Science program at Cambridge College allows students to work with emerging technologies and trends.
- Students can tailor their degree to their goals by choosing from three concentrations: Marketing Analytics, Strategic Marketing, and Virtual Marketing.
- The program equips students with skills in advertising, consumer behavior, and search engine optimization (SEO).
- The program is accredited by the New England Commission of Higher Education.
Program Description
The online Bachelor of Science in Digital Marketing at Cambridge College is designed to develop students' creative, technical, and business talents for careers in the rapidly evolving digital marketing landscape. The program emphasizes general business administration practices, research skills, and emerging technologies, allowing students to work with the latest tools and trends. Students can choose from three concentrations to tailor their degree to their goals. The program explores theories from leading marketing minds to equip students with a comprehensive understanding of modern business and digital marketing alignment.
Program Features
- Accreditation: New England Commission of Higher Education
- Concentrations: Marketing Analytics, Strategic Marketing, Virtual Marketing
- Transfer Credits: Accepted
Skills You'll Gain
Advertising, Consumer behavior, Digital content, Email marketing, Mobile technologies, Online automated tools, Search engine optimization (SEO), Social media engagement, Viral marketing, Web analytics, Web design, Web development
Tuition & Costs
- Cost Per Credit: $502
Fisher College
Bachelor of Science in Marketing
Key Highlights
- The Bachelor of Science in Marketing program equips students with skills in SEO, SEM, and social media advertising.
- Students gain skills in data analysis, communication strategies, and brand management.
- The program offers a concentration in Digital Marketing.
- The curriculum includes courses such as Marketing Research and Analysis and Brand Strategy.
- Students can choose between a 100% online format and an on-campus program in Boston.
Program Description
The Bachelor of Science in Marketing program at Fisher College is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. The program covers a wide range of topics, including market research, consumer behavior, branding, and digital marketing. Students can choose between a flexible 100% online format or the traditional on-campus program in Boston. The curriculum emphasizes practical learning through real-world case studies, internships, and project-based courses, preparing graduates for successful careers in various marketing roles.
Program Features
- Concentrations: Digital Marketing
- Transfer Credits: Accepted
Skills You'll Gain
Marketing principles, Critical thinking, Data analysis, Communication strategies, Consumer psychology, Brand management, Digital marketing, SEO, SEM, Social media advertising
Tuition & Costs
- In-State Tuition: $33,813/year
- Out-of-State Tuition: $33,813/year
Sample Courses
AC121 Financial Accounting, FI201 Principles of Business Finance, LA204 Business Law, MG201 Principles of Management, MG315 International Management...